Funnel Over Time allows enrollment leaders to visualize trends in the current enrollment cycle while comparing those trends to previous years. You can quickly and easily view the velocity to a funnel point, zoom in on key moments of the year, and share those findings with other departments!
- Simply select the Funnel Point you want to compare with previous years. The report was use the current Enrollment Year by default and display the data range of July to June (representing the current enrollment year).
- The graph and figures below will automatically update to present your selections
Yearly Comparison shows you the total volume of students who have reached the selected funnel point in the designated timespan. You can mouseover any point on the lines to see the student count at that point in time, as well as the year-over-year trends. Enrollment leaders find this helpful to investigate when spikes and drops occur, as they may coincide with institution announcements, recruiting events, or marketing campaigns.
Year Summary, found just beneath the Yearly Comparison, provides quick metrics to summarize the overall changes over the selected time for each year. Enrollment leaders find this helpful for providing status reports to other departments and sharing how their overall strategies are impacting outcomes year-over-year.
The Day-to-Day Comparisons allows you to see the details of the figures above and the overall lift at that point in time. Drag the scroll bar horizontally at the bottom to view other days in the timespan. Enrollment leaders find this tool helpful to narrow their focus on a few days and share incremental data with staff and teams.