Market Analysis Reports provide you with the market level data needed to research new markets, check the viability of your goals, understand market demand for academic programs, and see information about your competition in specific areas. These reports are generated using data from the combined Encoura/ACT Databases and supplemented with enrollment data from the National Student Clearinghouse.
Total Market Analysis - This report provides a view into the entire known college-bound database combining data from Encoura and ACT to establish where students can be found based on demographic, academic, and geographic criteria. More Details
Institution Visibility - This report provides a view into the college-bound database with a focus on your institution visibility as measured by the number of students who have selected your institution in myOptions Encourage and/or students who sent their ACT score to your institution. More Details
Enrollment Analysis - This report provides a view into the college-bound database with a focus on your enrolled students based on the Total Market data matched to data from the National Student Clearinghouse. More Details
State/Geomarket/County Detail Report - This report provides a view into each geographic area with important data points including competition, academic, and demographic breakdowns. The report allows you to display data either based on the Total Market, or your Institution Visibility. More Details