This report allows you to compare the profile of students delivered to you from Encoura programs against the entire Encoura/ACT dataset. With this information, you can better understand how students in your funnel compare by various demographic criteria to see where you may be under-represented. For instance, if your goal is to increase your minority enrollment you can see how your current ethnic breakdown compares to the market at large and whether additional data might be available to locate more of those students. Visualizations and breakdowns include:
- First Generation
- Interest in Religious College
- Major/Academic Program
- High School Course Track
- Social Environments
- College Type
The characteristics above are determined by matching your uploaded enrollment data to records in the combined Encoura/ACT dataset. The match rate is shown at the top of the report as Percent Match to Encoura.
To focus on specific populations, use the geographic, demographic, academic, or interest filters.