Frequently Asked Questions
What are the Opportunity Models?
The Opportunity Models are composed of an Opportunity Score and two Travel Scores.
- Opportunity Score: A predictive model that helps identify students with a projected interest in schools with similar characteristics as yours.
- Travel Scores: A predictive model that produces two scores, which identify students’ likelihood to either attend college out-of-state or 200+ miles away from home.
Learn more and request a demo at encoura.org/opportunity
Can I purchase just one of the Opportunity Models?
No. These models are sold as a package and must be purchased together.
Do I need the Smart+ Model to use the Opportunity Models?
No. They can be purchased and used independently or together.
Can Encoura help me segment my searches using the Opportunity Model filters?
Yes! You will have some opportunities to discuss your specific strategies with the Encoura Enrollment Services team.
What data will Encoura need to build my Opportunity Models?
We don’t need your enrollment data to create the models or use the models to purchase student records. But we will need your full recruitment funnel data to report on the performance of the Opportunity Models.
Can I have more than one Opportunity Score model for separate Opportunity Lists?
Not at this time.
Can I customize my opportunity list?
No, you cannot customize.
Will Encoura share these Opportunity Models scores with me?
Yes. The Opportunity Score (labeled Similar Score for now), Out of State Travel Score, and 200mi Travel Score will be in your Prospect and eMatch files.
What do I do with the Prospect records with high Opportunity Models scores after I’ve purchased them? How do I begin recruiting in these new markets?
Your Enrollment Consultant can advise you on marketing strategy for your new markets and/or introduce you to our Enrollment Marketing Services and Digital Solutions teams if you’d like help with your campaigns.