Funnel Over Time allows enrollment leaders using Enrollment Lens™ to visualize trends in the current cycle while comparing those trends with the happenings of previous years. You can quickly and easily view the velocity to a funnel point, zoom in on key moments of the year, and share those findings with other departments!
To Use
- Simply select the time of year you want to compare with previous years. We’ve focused on the deposit season above.
- Then select which funnel point you want to learn about
- All
- Inquiries
- Applicants
- Completed Applicants
- Admits
- Deposits/Confirms
- Enrolled
- The graph and figures below will automatically update to present your selections
Figures
The Yearly Comparison Chart shows you the total volume of students who have reached the selected funnel point in the designated timespan. In this case, deposits from February 2 - May 16, 2020. You can click any point on the lines to see the date, year, and student count at that point in time. Enrollment leaders find this helpful to investigate when spikes and drops occur, as they may coincide with institution announcements, recruiting events, or marketing campaigns.
The Year Summary provides quick metrics to summarize the overall change in metrics over the selected time for each year. Enrollment leaders find this helpful for providing status reports to other departments and sharing how their overall strategies are impacting outcomes year-over-year.
The Day-to-Day Comparisons allows you to see the details of the figures above and the overall lift at that point in time. Hover over the table or drag the scroll bar at the bottom to view other days in the timespan. Enrollment leaders find this tool helpful to narrow their focus on a few days and share incremental data with staff and teams! 
For questions about Funnel Over Time or other helpful features in the Enrollment Lens app, please contact support@encoura.org and we’ll direct your question to the appropriate team member.