The Total Market Analysis report provides a view into the entire known college-bound database combining data from Encoura and ACT. Using the available filters, this report will help answer questions about the total market such as:
- Where do I find minority, female, engineering students?
- In my primary states, what zip codes have the most students interested in Nursing?
- For students in my region, what are Academic Programs that are most popular and how are they trending?
The geographic filters shown allow you to focus on specific States, Geomarkets, Counties, or Zip Codes. When editing any filters, you will be prompted to Show Results which will apply the selected filters and update each of the visualizations based on your selection.
In addition, selecting the Add Filter option will provide access to 14 additional filters to more precisely identify the data being researched.
The Total Market Analysis report includes the following visualizations and options:
National Summary Map
This visualization displays a map displaying the data selected in your filters by State (default), Geomarket, County, or Zip Code. The map will initially display the most recent Grad Year but you also have the option to switch to previous years using the toggle. State, Geomarket and County maps will display the specified geographic areas. The Zip Code view will provide a heat map showing the areas with the highest concentration of students. The map also allows for zooming in or out using the onscreen buttons, your mouse, or touchscreen depending on your device.
By moving the cursor over each geographic area, you will see the name of the area as well as the volume and percentage of students within the area. Clicking on a geographic area will display this information on screen with the option to drill-down to the appropriate Detail Report (either State Detail, Geomarket Detail, or County Detail).
This visualization takes the data displayed in the National Summary Map and displays the top geographic areas in a way to see the three-year trend for each value.
This visualization displays the gender breakdown of the students selected, showing three years of data for comparison.
All Academic Programs are organized into 19 Academic Areas that provide a broader grouping of values. For instance, the Business & Finance Area includes students expressing interest in six different programs including Accounting, Business Administration, Entrepreneurship, Finance, International Business, and Marketing. This visualization displays the top Academic Areas for the data selected.
This visualization will break down the data selected using 83 Academic Programs showing which programs are most popular with the students selected. The chart shows a three year trend for each program.
This visualization will display the data selected using the eight standard ethnic identities. The chart shows a three year trend for each ethnicity.
Saving and Sharing Reports
Once you have edited the filters within this report, you can save and share the report with others. Details on this functionality are available here.